About

Rectangle Games is an iGaming content provider focused on creating visually refined and mechanically engaging casino games. The company combines strong artistic direction with carefully balanced game mathematics to deliver products that stand out in a highly competitive market.

Project Goals

• Establish a clear and recognizable brand identity.
• Create a cohesive visual system across digital, print, and event touchpoints.
• Design and develop a modern website that communicates the brand and its products clearly.

Project Scope

Logo Design

• We designed a distinctive logo that reflects the brand’s character and creative approach. The logo was developed to be flexible and easily recognizable across digital platforms, marketing materials, and large-scale event applications.

Visual Identity Design

• Logo Refresh
• Colors & Typography
• Brand Applications (Business cards, Letterhead, Folder, Envelope, Badge and lanyard, Notepad, Pen, Hoodie, T-shirt, Tote bag, E-mail signature, Presentation template, Social media covers, Poster)

Brand Guidelines

• Brand Guidelines

  We created a comprehensive brand guidelines document that outlines the essential elements of the brand, including its values, mission, all visual identity elements, and brand applications.

  Rectangle Games_guide.pdf

Web Design

Based on the developed visual identity, we crafted a website UI concept that seamlessly integrates the newly created style.

RG_Website Design Showcase

Results

The project resulted in a cohesive brand transformation for Rectangle Games. The new visual identity and website create a strong, confident presence across all channels, from digital platforms to industry exhibitions. The updated brand system supports the company’s growth and positions it as a modern and credible player in the iGaming market.

Website Before/After