About

LuckyRush is a fast-growing social casino platform for the US market, offering engaging sweepstakes-based games with a strong focus on entertainment, accessibility, and trust. The platform combines bold visuals with intuitive gameplay to create a fun and approachable gaming experience.

Project Goals

• Define LuckyRush as a bold, modern, and trustworthy social casino brand.
• Build a cohesive visual identity across digital channels.
• Design scalable brand assets to support marketing and growth.

Project Scope

Logo Concepts

• Visual Identity Concepts

  We developed several visual identity concepts to demonstrate the proposed styles and feel of the new identity.

Logo Design

• Logo Refresh
• We designed a bold logo for LuckyRush that reflects the brand’s energetic character and playfulness.
• The lightning symbol reinforces the idea of speed, excitement, and instant fun.

Brand Mascot Design

• We designed a playful and expressive brand mascot. The character reinforces the brand’s energetic personality and supports storytelling across marketing and in-product experiences.

Social Marketing Templates

We developed streamlined templates for all needed communications across the channels:

• Social Media Posts
• Website Banners
• Press Banners
• Personal Banners

Ongoing Marketing Support

• Provided ongoing daily delivery of custom marketing banners for various promotional needs
• Used fully custom graphics to ensure visual consistency and strong brand recognition
• Maintained a distinctive and cohesive look across all campaigns

Motion Design

Check or motion design works here ⬇️

LR_v2_4.mp4

LR_6_v1.mp4

Web Design

We designed a website UI that brings the LuckyRush visual identity to the web, with clear layouts, bold visuals, and easy-to-use navigation.

LuckyRush.io | America’s Fastest-Growing Social Casino